How to keep your chai as comforting as day one — a freshness guide for the cup that gets you through (and stays just as good when you send it to someone you love).

Loose leaf tea generally stays fresh for 12 to 24 months, and sometimes longer, provided it's kept away from air, light, heat and moisture. Unlike a loaf of bread, it doesn't suddenly turn. It fades, slowly losing the aroma and depth that made you choose it in the first place. The good news: freshness is almost entirely in your hands, not the calendar.

How long does loose leaf tea actually last?

Most loose leaf teas, black, green, rooibos or blended, hold their character well for a year or two when stored properly. Black teas and rooibos tend to be the most forgiving, thanks to their fuller oxidation. Delicate green teas and floral blends, like a jasmine green, are a little more sensitive and are best enjoyed within the first 12 months for the truest cup.

This isn't a strict expiry so much as a slow fade. Old tea won't make you ill, it simply won't taste like much. The cardamom won't sing. The bergamot won't lift. You'll still get a warm cup, just a quieter one than intended.

What's the best way to store loose leaf tea?

Four things shorten a tea's life: air, light, heat and moisture. Keep your leaves away from all four and you'll protect the flavour for much longer.

  • Keep it sealed. An airtight container matters more than almost anything else. Every time a tin is left open, the leaves lose a little of their aromatic oil to the air around them.
  • Keep it dark. Light breaks down the compounds that give tea its flavour, which is why most good tea comes in an opaque tin rather than a clear jar.
  • Keep it cool and dry. A kitchen cupboard away from the stove is ideal. Avoid the fridge, tea absorbs odours easily, and a fridge is full of them.
  • Keep it away from strong smells. Loose leaf tea is porous by nature. Store it near coffee, spices or cleaning products and it will quietly take on those notes.

This is part of why we present our blends in proper tins rather than loose bags, it isn't just presentation, it's protection. A gift that's been thought through should still taste considered on the last cup as it did on the first.

How do you know if your tea has gone stale?

Trust your nose before your eyes. Fresh loose leaf tea should smell distinct, whether that's the malt of an Assam black or the citrus lift of bergamot. If a blend smells flat, dusty or simply faint when you open the tin, it's likely past its best. The leaves themselves may also look dull rather than dark and glossy. None of this means the tea is unsafe, only that it's ready to be finished rather than saved for a special occasion.

Does the way you brew affect how long tea lasts?

Brewing itself doesn't affect shelf life, since you're only using a spoonful at a time. But how you handle the tin during brewing matters. Scoop with a dry spoon, reseal promptly, and avoid leaving the lid off while the kettle boils. Small habits, repeated daily, are what actually determine whether a blend tastes as good in month ten as it did in month one. If you're new to the process, our guide on how to brew loose leaf tea properly covers the full method, from water temperature to steeping time.

Is it worth buying good loose leaf tea if it doesn't last forever?

Yes, and for the same reason it's worth pairing a good tea with a proper infuser rather than a supermarket bag. Quality loose leaf tea is more concentrated in flavour and aroma to begin with, so even as it gently fades, there's more character to lose from. We go into the reasoning in more depth in why loose leaf tea costs more, and why it's worth every cent.

If you're building or replenishing a collection, our loose leaf tea collection is a good place to start, each blend arrives ready to store well and brew properly from the first cup to the last.

Frequently asked questions

Does loose leaf tea expire?

Not in the way perishable food does. It doesn't spoil or become unsafe, it simply loses aroma and flavour intensity over time. Stored well, most loose leaf teas remain enjoyable for 12 to 24 months.

Can you store loose leaf tea in the fridge?

It's best avoided. Tea is porous and easily absorbs surrounding odours, and a fridge is rarely free of them. A cool, dark cupboard is the better home.

Why does my tea taste weaker than when I first opened it?

This is usually a sign of oxygen or light exposure rather than age alone. Check that the tin is sealing properly after each use and kept out of direct sunlight, it's often a simple fix.